SEOUL, South Korea (AP) — “Gangnam Style” is letting PSY live in style. The AP estimates that he and his people will make about $8 million.

That’s from ads linked to his YouTube videos and parody videos along with TV commercials. More than half his money is coming from commercials. One analyst estimates that PSY’s commercial deals will amount to nearly $5 million this year. He advertises everything from refrigerators to noodles.