NEW YORK (AP) – What can $4 million buy you? A 30-second spot during the Super Bowl. That’s the top price ads have been going for. It’s a half million dollars more than last year. Advertisers aren’t blinking an eye. All the commercial time is sold out. They figure they’ll get their money’s worth. More than 111 million people watched last year.

Between those expensive commercials–and a football game–Beyonce will perform at halftime, but a CBS executive jokes that he really wanted Janet Jackson. She was the last woman to perform at halftime on CBS and we all know what happened then. Les Moonves can laugh about her wardrobe malfunction now. The Supreme Court decided last summer not to consider reinstating the government’s $550,000 fine against CBS.