Bill Heitz and U-Haul have been synonymous in Alliance for 56 years.

That changes today (Wednesday), as Midwest Farm Service-Alliance takes over the operation.

Del and Lorna Penlerick were investigating a way to expand their business, and taking over the U-Haul franchise was not a complicated yes when they were approached to consider the idea.

“Over time we learned that Bill was looking to slow down,” Penlerick said. “Steve McDonaugh, our outdoor power equipment manager, will oversee the U-Haul operation for us.”

Penlerick says he knows he has big shoes to fill.

“There will be a little bit of a transition period, but Bill has been very gracious in helping us out,” he added.

Those needing the services of U-Haul may begin stopping at Midwest Farm Service-Alliance at 1107 Flack Avenue to rent the familiar orange and black trailers and trucks.